FRANCHISE OVERVIEW

The primary business focus of Butterfield Bakeries is supplying hot and fresh bread, confectionery, savoury and other bakery related products to their retail customers. Butterfield bakeries capitalise on the revival of the village concept of buying fresh products baked throughout the day at the local bakery.

Access to the large company infrastructure maintained by the franchisor will enable franchises to concentrate on the management of their businesses and build lasting relationships with customers while the franchisor takes care of the "bigger picture". Furthermore, economies of scale, also benefit franchisees.

Group marketing efforts see to it that the impact of every advertising rand is maximised. By way of example, an advertising spend of R5000 per month, when pooled with similar contributions by, say, 50 members of a network, creates a sizable marketing fund, while R5000 spent in isolation by an independent operator is unlikely to make any impact at all. The combined purchasing power of the network helps franchisees to secure preferential deals with key suppliers.

IDEAL FRANCHISEE PROFILE

The Butterfield franchise wants franchisees who are hard working and will operate the stores themselves.

TRAINING

Butterfield franchisees undergo 4 weeks of comprehensive practical & theoretical training. The course has been designed to ensure the successful operation of a Butterfield Bakery. Ongoing support will also be provided.